I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".

Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.

I'm not from a generation of kids that grew up on a Mac.

The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.

All maps are distorted, they are not literal fact.