Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula ScherWhat makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.
Paula ScherIf I get up every day with the optimism that I have the capacity for growth, then thatโs success for me.
Paula ScherWhat happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Paula Scher