Results are obtained by exploiting opportunities, not by solving problems.

Listening is not a skill; it is a discipline.

All companies are service companies; some also manufacture products.

Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.

Focus on opportunities, not problems.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Time is the scarcest resource.