Nothing is less productive than to make more efficient what should not be done at all.

Nobody in the world is as good at making decisions as the Japanese.

You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.

The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.

Above all, innovation is not invention. It is a term of economics rather than of technology.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Results is all that separates one company from another.