People who need certainty are unlikely to make good entrepreneurs.

Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes - it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm.

Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

The corporation is the "master", the employee is the "servant". Because the corporation owns the means of production without which the employee could not make a living, the employee needs the corporation more than vice versa.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Vision without execution is delusion. The joy is in the results

We know nothing about motivation. All we can do is write books about it.