Management is not being brilliant. Management is being conscientious.

There are only two things in a business that make money - innovation and marketing, everything else is cost.

The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron; for logic is essentially stupid.

As a rule we perceive what we expect to perceive... The unexpected is usually not received at all.

One can either work or meet. One cannot do both at the same time.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

As a manager you're paid to be uncomfortable. If you're comfortable, it's a sure sign you're doing things wrong.