Businesses are not paid to reform customers. They are paid to satisfy customers.

It’s up to you to carve out your place, to know when to change course, and to keep yourself engaged and productive during a work life that may span some 50 years.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

To make a living is no longer enough. Work also has to make a life.

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.

Shoes are real. Money is an end result.