There is one qualification the manager cannot acquire but must bring to the task. It is not genius; it is character.

We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.

A manager's task is to make the strengths of people effective and their weakness irrelevant - and that applies fully as much to the manager's boss as it applies to the manager's subordinates.

The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron; for logic is essentially stupid.

The leaders who work most effectively, it seems to me, never say "I." And that's not because they have trained themselves not to say "I." They don't think "I." They think "we"; they think "team." They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but "we" gets the credit. This is what creates trust, what enables you to get the task done.

As to the idea that advertising motivates people, remember the Edsel.

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.