The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter DruckerOf all the decisions an executive makes, none is as important as the decisions about people, because they determine the performance capacity of the organization.
Peter DruckerInnovation opportunities do not come with the tempest but with the rustling of the breeze.
Peter DruckerMost of what we call management consists of making it difficult for people to get their work done.
Peter Drucker