The race for Quality has no finish line - so technically, it's more like a death march. Efficiency is doing things right; effectiveness is doing the right things.
Marketing is the distinguishing, unique function of the business.
Managers are the basic and scarcest resource of any business enterprise.
Management is doing things right; leadership is doing the right things.
The enterprise can fulfill its human and social functions only if it prospers as a business.
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.