Our job in life is to make a positive difference, not prove we're right.

Marketing and innovation produce results; all the rest are costs.

An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.

Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Rank does not confer privilege or give power. It imposes responsibility.

Knowledge has to be improved, challenged, and increased constantly, or it vanishes.