Our job in life is to make a positive difference, not prove we're right.

We always remember best the irrelevant.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

The postwar [WWII] GI Bill of Rights - and the enthusiastic response to it on the part of America's veterans - signaled the shift to the knowledge society. Future historians may consider it the most important event of the twentieth century. We are clearly in the midst of this transformation; indeed, if history is any guide, it will not be completed until 2010 or 2020. But already it has changed the political, economic and moral landscape of the world.

People who need certainty are unlikely to make good entrepreneurs.

We will have to learn to lead people rather then to contain them.

Shoes are real. Money is an end result.