Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.

With Christianity, freedom and equality became the two basic concepts of Europe; they are themselves Europe.

(Waste = Loss): The first rule of business is to survive and the guiding principle of business economics is not the maximisation of profit, it is the avoidance of loss

Management and entrepreneurship are only two different dimensions of the same task. An entrepreneur who does not learn how to manage will not last long. A management that does not learn to innovate will not last long.

Marketing is the distinguishing, unique function of the business.

The most probable assumption is that no currently working 'business theory' will be valid 10 years hence.

Of all the decisions an executive makes, none is as important as the decisions about people, because they determine the performance capacity of the organization.