Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.

We have tried to substitute mass for purpose. We have tried to regain military potency of defense by making it gigantic, unwieldy, complex. It never works.

The purpose of an organization is to enable ordinary humans beings to do extraordinary things.

The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.

A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.

Knowledge applied is productivity.

No one has ever failed to find the facts they are looking for.