Now that knowledge is taking the place of capital as the driving force in organizations worldwide, it is all too easy to confuse data with knowledge and information technology with information.
Peter DruckerInstitutions mistake good intentions for objectives. They say "health care"; that's an intention, not an objective.
Peter DruckerStrategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.
Peter Drucker