The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.

Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Brilliant men are often strikingly ineffectual. They fail to realize that the brilliant insight is not by itself achievement. They never have learned that insights become effectiveness only through hard systematic work.

Results are obtained by exploiting opportunities, not by solving problems.

The purpose of a business is to create a customer.

Erroneous assumptions can be disastrous.