The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.

Our society has become an employee society.

Marketing is the distinguishing, unique function of the business.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.

Most innovators are successful to the extent to which they define risks and confine them.

Effective people are not problem minded; they're opportunity-minded. They feed opportunities and starve problems. They think preventively.