We can't make people better by trying to eliminate their weaknesses, but we can help then perform better by building on their strengths.

Everything requires time. It is the only truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable, and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.

If you want something new, you have to stop doing something old

Above all, innovation is not invention. It is a term of economics rather than of technology.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility.

The person who will make the greatest contribution to a company is the mature person-and you cannot have maturity if you have no life or interest outside the job.