...because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence.

Most people think they know what they are good at. They are usually wrong... And yet, a person can perform only from strength.

We can ill afford to have activities conducted as "non-profit," that is, as activities that devour capital rather than form it, if they can be organized as activities that form capital, as activities that make a profit.

If you have more than five goals, you have none.

Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.

As to the idea that advertising motivates people, remember the Edsel.

Whenever anything is being accomplished, it is being done, I have learned, by a monomaniac with a mission.