True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.

Look upon every obstacle as part payment towards your success.

People alone of all the resources can grow and develop.

Look at government programs for the past fifty years. Every single one - except warfare - achieved the exact opposite of its announced goal.

Yet there is nothing more dangerous than to be premature in exploiting a change in perception.

Knowledge has become the key economic resource and the dominant-and perhaps even the only-source of competitive advantage.