True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Far too much reorganization goes on all the time. Organizitis is like a spastic colon.

A man should never be appointed into a managerial position if his vision focuses on people's weaknesses rather than on their strengths.

Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.

Doing the right thing is more important than doing the thing right.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Vision without execution is delusion. The joy is in the results