A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

To survive and succeed, every organization will have to turn itself into a change agent

Schools will change more in the next 30 years than they have since the invention of the printed book.

More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.

"Plastic moments" are those periods that overlap when the old has gone but the new has not yet arrived and when the course of history is more open to being shaped and steered than any other time.