A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

The single minded ones, the monomaniacs, are the only true achievers

In the managerial organization, the top people sit in judgment; in the innovative organization it is their job to encourage ideas, no matter how unripe or crude.

The true business of every company is to make and keep customers.

Decision making is the specific executive task.

Efficiency, which is doing things right, is irrelevant until you work on the right things.

Replace your pursuit of success with the pursuit of contribution.