Mission defines strategy, and strategy defines structure.
If you want it, measure it. If you can't measure it, forget it.
Leadership is defined by results not attributes.
Every single social and global issue of our day is a business opportunity in disguise.
The race for Quality has no finish line - so technically, it's more like a death march. Efficiency is doing things right; effectiveness is doing the right things.
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.