No organization can depend on genius; the supply is always scarce and unreliable. It is the test of an organization to make ordinary people perform better than they seem capable of, to bring out whatever strength there is in its members, and to use each person's strength to help all the other members perform.

Decisions of the kind the executive has to make are not made well by acclamation. They are made well only if based on the clash of conflicting views...The first rule in decision-making is that one does not make a decision unless there is disagreement.

It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity.

If you have more than five goals, you have none.

Making changes to better appeal to customer is INNOVATION.

Absolute size by itself is no indicator of success and achievement, let alone of managerial competence. Being the right size is.

The most critical case in a corporation, especially a big one, is when everything goes well, when you have accomplished your objectives. When the temptation is to work twice as hard instead of saying, "We have accomplished our objectives, we have to think again."