No financial man will ever understand business because financial people think a company makes money. A company makes shoes, and no financial man understands that. They think money is real. Shoes are real.

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

Conductors do not know how the oboe does its work, but they know what the oboe should contribute.

Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.

Knowledge has become the key resource of the world economy.

Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.

You must accept that if the computer is a tool, it is the job of tool user to know what to use it for.