Don't solve problems. Pursue opportunities.
The most probable assumption is that no currently working 'business theory' will be valid 10 years hence.
By themselves, character and integrity do not accomplish anything. But their absence faults everything else.
Businesses are not paid to reform customers. They are paid to satisfy customers.
Marketing and innovation produce results; all the rest are costs.
The honest work of yesterday has lost its social status, its social esteem.