Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.
Peter DruckerProviding more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
Peter DruckerThere are companies that are good at improving what they're already doing. There are companies that are good at extending what they're doing. And finally there are companies that are good at innovation. Every large company has to be able to do all three - improve, extend, and innovate - simultaneously.
Peter Drucker