The enterprise can fulfill its human and social functions only if it prospers as a business.

Information is the manager's main tool, indeed the manager's capital, and it is he who must decide what information he needs and how to use it.

In business school classrooms they construct wonderful models of a non- world.

The aim of marketing is to make selling superfluous.

Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.

Business has only two basic functions - marketing and innovation.

The most important decisions in organizations are people decisions, and yet only the military, and only recently, has begun to ask, "If we assign this general to lead this base, what do we expect him to accomplish?"