The enterprise can fulfill its human and social functions only if it prospers as a business.

It is willingness of people to give of themselves over and above the demands of the job that distinguishes the great from the merely adequate.

Leadership is an achievement of trust.

The most important decisions in organizations are people decisions, and yet only the military, and only recently, has begun to ask, "If we assign this general to lead this base, what do we expect him to accomplish?"

Most of what we call management consists of making it difficult for people to get their work done.

Effective innovations start small. They are not grandiose. They try to do one specific thing.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.