An organization which just perpetuates today's level of vision, excellence, and accomplishment has lost the capacity to adapt.

A manager is responsible for the application and performance of knowledge.

Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.

To arrive at the definition of the problem he must begin by finding the 'critical factor'. This is the element (or elements) in the situation that has to be changed before anything else can be changed, moved, acted upon.

Marketing is the distinguishing, unique function of the business.

There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.

Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.