Change is the norm; unless an organization sees that its task is to lead change, that organization will not survive.

It is willingness of people to give of themselves over and above the demands of the job that distinguishes the great from the merely adequate.

Knowledge has become the key economic resource and the dominant-and perhaps even the only-source of competitive advantage.

Systematic change requires a willingness to look on change as an opportunity.

Nothing is less productive than to make more efficient what should not be done at all.

To survive and succeed, every organization will have to turn itself into a change agent

Strategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.