All companies are service companies; some also manufacture products.

We can ill afford to have activities conducted as "non-profit," that is, as activities that devour capital rather than form it, if they can be organized as activities that form capital, as activities that make a profit.

As to the idea that advertising motivates people, remember the Edsel.

We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.

No one learns as much about a subject as one who is forced to teach it.

Innovative efforts should never report to line managers charged with responsibility for ongoing operations. The new project is an infant and will remain one for the foreseeable future, and infants belong in the nursery. The 'adults', that is, the executives in charge of existing businesses or products will have neither the time nor understanding for the infant.

An organization which just perpetuates today's level of vision, excellence, and accomplishment has lost the capacity to adapt.