All companies are service companies; some also manufacture products.

Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.

(Waste = Loss): The first rule of business is to survive and the guiding principle of business economics is not the maximisation of profit, it is the avoidance of loss

An executive should be a realist; and no one is less realistic than the cynic.

If you want to predict the future create it.

There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.

Innovation opportunities do not come with the tempest but with the rustling of the breeze.