The talk you hear about adapting to change is not only stupid, it's dangerous. The only way you can manage change is to create it.

Knowledge has become the key resource of the world economy.

The task of leadership is to create an alignment of strengths so strong that it makes the system's weaknesses irrelevant.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.

For the first four years, no new enterprise produces profits. Even Mozart didn't start writing music until he was four.

No organization can depend on genius; the supply is always scarce and unreliable. It is the test of an organization to make ordinary people perform better than they seem capable of, to bring out whatever strength there is in its members, and to use each person's strength to help all the other members perform.