The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The task of leadership is to create an alignment of strengths so strong that it makes the system's weaknesses irrelevant.

Strategy is a commodity, execution is an art.

Our job in life is to make a positive difference, not prove we're right.

What is the major problem? It is fundamentally the confusion between effectiveness and efficiency that stands between doing the right things and doing things right. There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Few relationships are as critical to the business enterprise as the relationship to the government. Managers have responsibility for this relationship as part of their responsibility to the enterprise itself. It is an area of social impact of the business. To a large extent the relationship to government results from what businesses do or fail to do.

Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.