The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

It's more important to do the right thing than to do things right.

The race for Quality has no finish line - so technically, it's more like a death march. Efficiency is doing things right; effectiveness is doing the right things.

The one to distrust is the person who never makes a mistake, never commits a blunder, never fails in what he tries to do. Either he is a phony, or he stays with the safe, the tried and the trivial.

What's measured improves

Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.