A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

Leadership is not rank, privileges, title or money. It is responsibility.

The organization is, above all, social. It is people.

Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for force. It means the substitution of responsibility for obedience to rank, and of authority of performance for the authority of rank.

Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.

It is willingness of people to give of themselves over and above the demands of the job that distinguishes the great from the merely adequate.

We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.