A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

Business has only two basic functions - marketing and innovation.

More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Change is the norm; unless an organization sees that its task is to lead change, that organization will not survive.

The customer rarely buys what the business thinks it sells him.

Every success creates new opportunities. So does every failure.