Every organization must be prepared to abandon everything it does to survive in the future.

You can't manage knowledge.Knowledge is between two ears and only between two ears.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Free enterprise cannot be justified as being good for business. It can be justified only as being good for society.

Nothing is less productive than to make more efficient what should not be done at all.

Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.