The next thing to be said about what long-range planning is not, is that it does not deal with future decisions. It deals with the futurity of present decisions. Decisions exist only in the present. The question that faces the long-range planner is not what we should do tomorrow.
Peter DruckerThe enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.
Peter DruckerA business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
Peter Drucker