Every first-rate editor I have ever heard of reads, edits and rewrites every word that goes into his publication.... Good editors are not 'permissive'; they do not let their colleagues do 'their thing'; they make sure that everybody does the 'paper's thing.' A good, let alone a great editor is an obsessive autocrat with a whim of iron, who rewrites and rewrites, cuts and slashes, until every piece is exactly the way he thinks it should have been done.

It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened.

Adequacy is the enemy of excellence.

As to the idea that advertising motivates people, remember the Edsel.

The greatest change in corporate culture - and the way business is being conducted - may be the accelerated growth of relationships based... on partnership.

Successful leaders don't start out asking, 'What do I want to do?' They ask, 'What needs to be done?' Then they ask, 'Of those things that would make a difference, which are right for me?'

We have tried to substitute mass for purpose. We have tried to regain military potency of defense by making it gigantic, unwieldy, complex. It never works.