Because its purpose is to create a customer, the business enterprise has two - and only these two โ basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
Peter DruckerSuccess in the knowledge economy comes to those who know themselves - their strengths, their values, and how they best perform.
Peter DruckerObjectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
Peter Drucker