Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.

As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.

A manager is responsible for the application and performance of knowledge.

The purpose of an organization is to enable ordinary humans beings to do extraordinary things.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Great wisdom not applied to action and behavior is meaningless data.

Elephants have a hard time adapting. Cockroaches outlive everything.