Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.

In todays economy, the most important resource is no longer labor, capital or land; it is knowledge

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

An executive should be a realist; and no one is less realistic than the cynic.

It's more important to do the right thing than to do things right.

My greatest strength as a consultant is to be ignorant and ask a few questions.

The most common source of mistakes in management decisions is the emphasis on finding the right answer rather than the right question.