A fundamental responsibility of leadership is make sure that everybody knows the mission, understands it, lives it.

No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.

As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.

The customer rarely buys what the business thinks it sells him.

Culture eats strategy for breakfast.

Organizations are no longer built on force, but on trust.

The most important work of the executive is to identify the changes that have already happened. The important thing . . . is to exploit the changes that have already occurred and to use them as opportunities.