Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

Business, that's easily defined - it's other people's money.

Never ask who's right. Start out by asking what is right. And you find that out by listening to dissenting, disagreeing opinions.

Mission defines strategy, and strategy defines structure.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

The new always looks so puny-so unpromising-next to the reality of the massive, ongoing business.

All companies are service companies; some also manufacture products.