Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

The talk you hear about adapting to change is not only stupid, it's dangerous. The only way you can manage change is to create it.

Yet there is nothing more dangerous than to be premature in exploiting a change in perception.

Work is a process, and any process needs to be controlled. To make work productive, therefore, requires building the appropriate controls into the process of work.

Production is not the application of tools to materials, but logic to work.

The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.

A manager is responsible for the application and performance of knowledge.