Today knowledge has power. It controls access to opportunity and advancement.

Strategy is a commodity, execution is an art.

Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.

The most probable assumption is that no currently working 'business theory' will be valid 10 years hence.

Erroneous assumptions can be disastrous.

Efficiency, which is doing things right, is irrelevant until you work on the right things.

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.