The fruit of your work grows on other people's trees

For the first four years, no new enterprise produces profits. Even Mozart didn't start writing music until he was four.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Every enterprise is learning and teaching institution. Training and development must be built into it on all levels, training and development that never stop.

Trust is congruence between what you say and what you do.

Most innovators are successful to the extent to which they define risks and confine them.

Everything must degenerate into work if anything is to happen.