The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.

History has been written not by the most talented but by the most motivated.

To improve communications, work not on the utter, but the recipient.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Strong people have strong weaknesses.

Business has only two basic functions - marketing and innovation.