Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.

In the next economic downturn there will be an outbreak of bitterness and contempt for the supercorporate chieftains who pay themselves millions. In every major economic downturn in US history the villains have been the heroes during the preceding boom.

Decisions of the kind the executive has to make are not made well by acclamation. They are made well only if based on the clash of conflicting views...The first rule in decision-making is that one does not make a decision unless there is disagreement.

We will have to learn to lead people rather then to contain them.

Institutions mistake good intentions for objectives. They say "health care"; that's an intention, not an objective.

You cannot build performance on weaknesses. You can build only on strengths.

Marketing is the distinguishing, unique function of the business.