Whenever you see a successful business, someone once made a courageous decision.

Conductors do not know how the oboe does its work, but they know what the oboe should contribute.

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

Business, that's easily defined - it's other people's money.

If you want it, measure it. If you can't measure it, forget it.

The next thing to be said about what long-range planning is not, is that it does not deal with future decisions. It deals with the futurity of present decisions. Decisions exist only in the present. The question that faces the long-range planner is not what we should do tomorrow.

Erroneous assumptions can be disastrous.