To arrive at the definition of the problem he must begin by finding the 'critical factor'. This is the element (or elements) in the situation that has to be changed before anything else can be changed, moved, acted upon.

No one learns as much about a subject as one who is forced to teach it.

Of those things that would make a difference, which are right for me?

The productivity of work is not the responsibility of the worker but of the manager.

Effective organizations put people in jobs in which they can do the most good. They place people -- and allow people to place themselves -- according to their strengths.

During periods of discontinuous, abrupt change, the essence of adaptation involves a keen sensitivity to what should be abandoned - not what should be changed or introduced. A willingness to depart from the familiar has distinct survival value.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.