Everything requires time. It is the only truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable, and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.

An institution which is financed by a budget - or which enjoys a monopoly which the customer cannot escape - is rewarded for what it deserves rather than what it earns. It is paid for 'good intentions' and 'programs'. It is paid for not alienating important constituents rather than satisfying any one group. It is misdirected by the way it is being paid into defining performance and results as what will produce the budget rather than as what will produce contribution.

What we are good at comes easy, and we believe that unless it comes hard, it can't be very good.

Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.

Education can no longer be the sole property of the state.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.