The most critical case in a corporation, especially a big one, is when everything goes well, when you have accomplished your objectives. When the temptation is to work twice as hard instead of saying, "We have accomplished our objectives, we have to think again."

The purpose of a business is to create a customer.

To satisfy the customer is the mission and purpose of every business.

Economists talk about profit motive, but nothing motivates modern man more than a chance to avoid taxes!

The enterprise can fulfill its human and social functions only if it prospers as a business.

Work is an extension of personality. It is achievement. It is one of the ways in which a person defines himself, measures his worth, and his humanity.

Balance Sheets are meaningless. Our accounting systems are still based on the assumption that 80% of costs are manual labor.