Marketing and innovation produce results; all the rest are costs.

Use feedback analysis to identify your strengths. Then go to work on improving your strengths. Identify and eliminate bad habits that hinder the full development of your strengths. Figure out what you should do and do it. Finally, decide what you should not do.

Efficiency is doing better what is already being done.

Efficiency, which is doing things right, is irrelevant until you work on the right things.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

In a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition. For the first time - literally - substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves. And society is totally unprepared for it.

Listening is not a skill; it is a discipline.