The purpose of a business is to create a customer.
Management must take the lead in making obsolete its own products and services rather than waiting for a competitor to do so.
Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
Organizations are no longer built on force, but on trust.
Keep your eye on the task, not on yourself. The task matters, and you are a servant
As with every phenomenon of the objective universe, the first step toward understanding work is to analyze it.