The best way to predict the future is to create it.

Miracles are great, but they're so damn unpredictable.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

The most important contribution management needs to make in the 21st century is ... to increase the productivity of knowledge work and the knowledge worker

Most innovators are successful to the extent to which they define risks and confine them.

Now that knowledge is taking the place of capital as the driving force in organizations worldwide, it is all too easy to confuse data with knowledge and information technology with information.