Knowledge has become the key economic resource and the dominant-and perhaps even the only-source of competitive advantage.

Efficiency, which is doing things right, is irrelevant until you work on the right things.

Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'

We have tried to substitute mass for purpose. We have tried to regain military potency of defense by making it gigantic, unwieldy, complex. It never works.

I'm better about things than about people. I'm more interested in people, but I'm better at ideas.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

As with every phenomenon of the objective universe, the first step toward understanding work is to analyze it.