Knowledge has become the key economic resource and the dominant-and perhaps even the only-source of competitive advantage.

The Pertinent Question is NOT how to do things right - but how to find the right things to do, and to concentrate resources and efforts on them.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.

Luck never built a business. Prosperity and growth come only to the business that systematically finds and exploits its potential.

The paradox of the prophet: his very success is his failure. The prophet whose time has come no longer shocks; he entertains.

People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.