What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.
Peter DruckerIn a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition. For the first time - literally - substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves. And society is totally unprepared for it.
Peter Drucker