Eliminating what is not wanted or needed is profitable in itself.
We must define quality as conformance to specifications if we are to manage it.
Making a wrong decision is understandable. Refusing to search continually for learning is not.
Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it.
Improving quality requires a culture change, not just a new diet.
The great discoveries are usually obvious.