A rule to live by: I won't use anything I can't explain in five minutes.
The great discoveries are usually obvious.
When in doubt, delete it.
Improving quality requires a culture change, not just a new diet.
The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon on goassamer wings.
If we deliver on time, but the product has defects, we have not delivered on time.