Make history or be a part of it.

Meeting sports athletes that are the best in the world is a thrill to this day.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

Make history or be a part of it.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.