Nike is a marketing-oriented company, and the product is our most important marketing tool.
Phil KnightWe wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
Phil KnightMy job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.
Phil KnightThere comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun.
Phil Knight